Social Media Communications Guide

Watch our Social Media Strategies Training Video

Downloadable Graphics

Sample Social Media Posts


  • Are you ready to be a part of Giving Week? It’s a day to rally around our supportive community at Lindenwood! #LindenwoodGivingWeek
  • Mark your calendars for March 23-26. It will be a day for everyone to support our goal of raising $100,000 at [link to profile page]. #LindenwoodGivingWeek
  • It’s time to show that Lindenwood Lions are full of generosity! On March 23-26, help us celebrate #LindenwoodGivingWeek!
  • We’re getting pumped for Giving Week! Join the conversation by following @lindenwoodu and liking the #LindenwoodGivingWeek page on FB!
  • Get ready to get up and give for Giving Week on March 23-26! Follow @lindenwoodu to stay updated on our progress towards our $100,000 goal!
  • A little can go a long way when we get together and give together on March 23-26 for Giving Week! Join the movement!
  • “I don't think you ever stop giving. I really don't. I think it's an on-going process.” – Oprah Winfrey. Let’s keep the giving going for Giving Week!
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. As a member of our community, you're already helping to make Lindenwood better. Go further with a special gift during #LindenwoodGivingWeek
  • Your generosity for Giving Week was momentous! Thank you for donating, sharing, engaging, and making Lindenwood a better place and more affordable for current and future students.
  • Because of supporters like you, Giving Week was successful at rallying current and future Lions in support of our great University - Thank you!


  • Save the date: Giving Week is March 23-26! You can be part of the celebration by giving to the area of the University most important to you. Visit to find out more.
  • The real success of Giving Week will not be how much money we raise but the tremendous impact those dollars will have when they are put to work for our students! Join the giving on March 23-26 at
  • March 23-26 will be a historic day for everyone in the Lindenwood community to GIVE BIG! You can learn more about Giving Week and support our campaign at [link to your profile page]. #LindenwoodGivingWeek
  • Let’s show everyone that Lindenwood Lions are full of generosity! On March 23-26, help us celebrate Giving Week and support the [fund] at Lindenwood!
  • We’re so excited to be a part of Giving Week! You can support our campaign by visiting and donating on March 23-26. #LindenwoodGivingWeek
  • On March 23-26, you will have the chance to give where your heart is! To support our campaign, go [link to profile page]. #LindenwoodGivingWeek
  • We are so grateful for our generous supporters who gave during #LindenwoodGivingWeek. Each gift made during this campaign will allow us to further the Lindenwood mission and support more students. Thank you to all who took part in this day with us!
  • We have seen firsthand the amazing things that can happen when our community comes together to give back! We are thankful for the support that Lindenwood has received during #LindenwoodGivingWeek and look forward to sharing our stories of impact.

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. 

Below is a list of ways you can begin engaging your community for Giving Week!

Get started by liking the Giving Week page. This will allow you to get updates, important information and tips for Giving Week. 

Promote your Facebook page. Include a link to your Facebook page on your social media pages, newsletters, emails...basically everywhere and anywhere.

Talk it up! Post interesting information about your fundraiser and share stories and photos about why you give to Lindenwood. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that you are participating in Giving Week. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to help you spread the word.

Create a Facebook event. Invite your family and friends to be part of Giving Week so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event in person or not;  the whole week is worth celebration!

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heart-felt message a day or two after.

Do all of the above and repeat...again and again and again.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

Follow @lindenwoodu’s Twitter account. Go to and click the Follow button. Now you can begin receiving and sharing information about Giving Week.

Follow other alums, students, and community members. Spend some time looking for individuals or companies in the St. Charles area, or those who mention Lindenwood in their posts or profiles. Following them helps you build your network and boost our campaign to other supporters. 

Tell your followers that you are participating in Giving Week. Tell your followers about your campaign and begin to build a story about why you care. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @lindenwoodu handle and #LindenwoodGivingWeek. Show that you are a part of Giving Week by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

More Tips

Tweet, retweet and tweet again! (Especially on March 25 of Giving Week)

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow LindenwoodUniversity on Instagram. Head to to “Follow” the activity around Giving Week.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like, comment, and share Lindenwood's posts, as well as those of our other fundraisers! It helps to amplify the entire campaign's message, and is a good reminder that there are other supporters out there! Who knows- you may even find an old classmate or a new friend! 

Use the #LindenwoodGivingWeek hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with our main hashtag, and follow this up with the fund you're supporting, and other messages. Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week leading up to Giving Week, and then multiple times throughout Giving Week to stay in your supporters feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the your unique personality, humor and LU pride shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.